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General Manager
Posted date [2021-Sep-15] (ID: 2221)

Northumberland Ferries Limited

Northumberland Ferries Limited (“NFL”) is seeking applications for a General Manager for its Wood Islands, PE/Caribou, NS operations. This is a year-round, full-time, excluded management position.


NFL and its sister companies, Bay Ferries Limited (“BFL”) and Bay Ferries Management Limited (“BFML”), operate and maintain ferries, ensuring they meet the highest standards of safety and environmental protection. Our group of companies is recognized as an efficient, competent, and innovative ferry service provider. We have a small, capable, multi-functional management team, assisted by more than 300 direct employees, and various specialized sub-contractors.

NFL operates the M/V Confederation and the M/V Holiday Island between Wood Islands, PEI and Caribou, Nova Scotia. This is a seasonal ferry service (March-December) that employs up to 200 people. During the operating season, the General Manager will work from both Wood Islands, PEI and the Charlottetown office, with additional travel as required.

While you will be an employee of Northumberland Ferries Limited, your duties may also entail working for, BFL and BFML.


The GM leads the NFL business unit, and is responsible for sales and revenue management, executing and overseeing shoreside operations (and some elements of marine operations) including terminal operations, major maintenance of non-marine terminal assets, routine maintenance, customer experiences and feedback, safety, human resource planning, financial accountability, and administration of insurance claims.

The GM sets strategic goals and performance objectives regarding safety, terminal efficiency, environmental responsibility, revenue, expense control, profitability, customer experience, human resource planning, and ensures employees feel engaged, respected, and appreciated.

 The GM's primary responsibilities include:

  • Safety and Environment
  • Onboard and shoreside Passenger Services
  • Sales Revenue Management  
  • Infrastructure and Terminal Operations (and certain aspects of vessel operations)
  • Administration of contract obligations with government departments and interaction with government representatives
  • Marketing and Hospitality
  • Communications
  • Human Resource Planning and Management
  • Administration and Financial Accountability


  • University degree in Business Administration or relevant field of study
  • 10 or more years of progressive experience including supervision and leadership roles.
  • Experience in the marine or transportation industry is an asset.
  • Ability to rapidly absorb knowledge of vessel and terminal operating processes, procedures, and technology.
  • A Master's Degree in Business Administration is an asset.
  • A Marine Certificate of Competency is an asset.
  • Experience in strategic planning and execution; knowledge of: (1) contracting, negotiating, labour relations and change management, (2) communication/public relations principles, practices, and techniques.
  • Skill in examining and re-engineering operations and procedures; experience in formulating policy and developing and implementing new strategies and procedures; ability to develop and deliver presentations; ability to creatively optimise overall financial results  
  • Professional written, verbal, and interpersonal skills to appropriately communicate and interact with government officials and work effectively with diverse constituencies and communities


Office environment with regular travel to vessels, docks facilities, and terminals. Willing to work a flexible schedule, including weekend and evening work, and overnight travel, when required.

We are committed to providing an environment free from discrimination and harassment for all employees.

We are also committed to employment equity and actively recruit candidates from designated groups as defined in the Employment Equity Act (women, Aboriginal peoples, persons with disabilities, and members of visible minorities).


Job Title General Manager
Job Details
Posted By Northumberland Ferries Limited
Start Date
Location Wood Islands
Deadline for Application
Contact Phone # 9023884811
Contact Email abird(at)
Categories and Description
Ship's Main Trading Area Ship's Main Trading Area -> East Coast / Gulf
Term Term -> Long-term
Position / Rank Position -> Shore Job